Privacy Policy

Overview

Landscape Professionals of Texas (“LPT Inc.,” “we,” “us,” or “our”) respects your privacy. This policy explains what information we collect through landscapeprotx.com (the “Site”), our online forms, and our SMS/text messaging program; how we use and share it; and the choices you have. By using the Site, submitting a form, or opting in to text messages from us, you acknowledge that you have read and understood this policy.

Information We Collect

Information you provide directly

• Contact details you submit through our contact, free-estimate, or newsletter forms: name, email address, phone number, and property address or service area.
• Details about your project or service request, such as property type, the services you are interested in, and any message you write.
• Your SMS consent choice, the exact consent wording you agreed to, and the date and time you agreed, which we keep as a record of your opt-in.
• Anything you share with us later by phone, email, or text.
• Transactional information: if you engage our services, we may collect payment details and related billing information through our invoicing tools.

Information collected automatically

• Basic technical information (browser type, device, operating system, screen size, approximate location from IP address) and usage information (pages visited, time on page, referring page) collected through Google Tag Manager and Google Analytics 4 for site analytics.
• Marketing attribution signals: the campaign parameters (UTM tags) and advertising click identifiers (such as gclid, fbclid, msclkid, ttclid) in the link you used to reach the Site, the referring website or search engine (including AI search assistants such as ChatGPT, Perplexity, Copilot, Gemini, or Claude), the first page you landed on, and the date of your first visit.
• We store those attribution signals in your browser’s local storage under the keylpt_attribution_v1 for up to 365 days. This is a first-party record that stays in your browser; it is sent to us only if you submit a form, so we can tell which marketing channel led to your inquiry.

How We Use Your Information

• To respond to quote requests, consultations, and general inquiries.
• To schedule and deliver landscaping, irrigation, and maintenance services.
• To send service updates by email, phone, or text and, if you opt in, occasional seasonal tips, newsletters, and promotional offers.
• To measure which marketing channels (search engines, paid ads, referrals, AI search assistants) bring visitors and inquiries to the Site.
• To maintain and improve the security, performance, and usability of the Site.
• To comply with legal obligations and enforce our terms and policies.

SMS / Text Messaging

Opt-in

When you check the consent box on one of our forms and provide your mobile number, you agree to receive text messages from Landscape Professionals of Texas at that number. Messages may be transactional (confirmations, appointment reminders, estimate follow-ups, and updates about your inquiry or requested services) and, where you have opted in, marketing (seasonal tips, promotions, and offers). Consent to receive text messages is not a condition of purchasing any goods or services from us.

Frequency and rates

Message frequency varies based on your interactions with us. Message and data rates may apply. We do not charge a fee for our text messages; your mobile carrier may.

Opt-out and help

Reply STOP to any message to unsubscribe. After you opt out you may receive one final message confirming your opt-out, and no further texts unless you opt in again. Reply HELP for assistance, or contact us at (214) 361-7992 or info@landscapeprotx.com.

SMS consent and third parties

Your mobile phone number and SMS consent will not be shared with, sold to, or rented to third parties or affiliates for their marketing purposes. We share your number only with the messaging and CRM platform that sends texts on our behalf, and that provider may use it only to deliver our messages.

Cookies, Consent, and Tracking Technologies

We use cookies, local storage, and similar technologies to operate the Site, remember your preferences, measure Site performance, record marketing attribution, and (if and when advertising campaigns are active) deliver and measure advertising. Specifically:

• Google Tag Manager and Google Analytics 4, website analytics, attribution measurement, and conversion tracking. Google may set cookies such as _ga.
• First-party attribution record, the lpt_attribution_v1 local-storage entry described above (up to 365 days).
• Privacy preference cookie, lpt_privacy_optout, set only if you use our Do Not Sell or Share control (one year).
• GoHighLevel (HighLevel). Our customer relationship management (CRM) platform. Form submissions, including your SMS consent record and attribution data, are sent to our CRM so we can respond to and manage your inquiry. GoHighLevel also delivers our text messages.
• Vercel, website hosting and delivery of our form-processing functions.

We may in the future enable the following tools through Google Tag Manager. They are not active at the time of this policy; if we turn any of them on, we will update this section:

• Microsoft Clarity, anonymized session recordings and heatmaps to improve usability.
• Meta Pixel, measurement of advertising on Facebook and Instagram.
• Google Ads conversion tracking, measurement of advertising on Google.

Google Consent Mode

Our tags run under Google Consent Mode v2. For visitors in the United States and most other regions, analytics and advertising storage are allowed by default because we do not display a cookie banner. For visitors in the European Economic Area and the United Kingdom, advertising storage, advertising user data, ad personalization, and analytics storage default to denied. For any visitor whose browser sends a Global Privacy Control (GPC) signal, or who has used our Do Not Sell or Share My Personal Information control, advertising storage, advertising user data, and ad personalization are set to denied before any tag loads.

You can also block or delete cookies through your browser settings. Doing so may affect some Site functionality, and clearing cookies will reset any opt-out preference you have saved.

How We Protect Your Information

We use reasonable administrative and technical safeguards, including encrypted connections (HTTPS) and access controls on our CRM, to protect the information you share with us. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Sharing of Information

We do not sell your personal information for money. We share information only as follows:

• Service providers, the platforms named above (CRM and messaging, analytics, hosting) and other vendors such as scheduling, invoicing, or payment tools, only to the extent necessary for them to perform services for us and under obligations to protect your information.
• Advertising partners, if we run advertising campaigns, advertising cookies and pixels may transmit browsing information to Google or Meta. Under the CPRA this may count as “sharing” for cross-context behavioral advertising; the Do Not Sell or Share control and GPC signals turn it off.
• Legal and safety, when required by law, subpoena, or court order, or to protect the rights, property, or safety of LPT Inc. our clients, or others.
• Business transfers, in connection with a merger, acquisition, or sale of assets, subject to the same protections in this policy.

Data Retention

We keep form submissions and CRM records for as long as needed to respond to your inquiry, serve you as a client, maintain records of your SMS consent, and meet legal and accounting obligations. Analytics data is retained according to Google Analytics settings. The browser-side attribution record expires after 365 days; the opt-out cookie expires after one year.

Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), gives you the following rights:

• Right to know, the categories and specific pieces of personal information we have collected about you, where it came from, why we collected it, and the third parties we have shared it with.
• Right to delete, deletion of the personal information we have collected from you, subject to legal exceptions.
• Right to correct, correction of inaccurate personal information we hold about you.
• Right to opt out of sale or sharing. We do not sell personal information for money. Advertising cookies may constitute “sharing.” You can opt out at any time using our Do Not Sell or Share My Personal Information page. We also honor Global Privacy Control browser signals as opt-out requests.
• Right to limit use of sensitive personal information. We do not collect sensitive personal information as defined by the CPRA through the Site.
• Right to non-discrimination. We will not deny you services, charge different prices, or provide a different level of service because you exercised any of these rights.

To exercise any of these rights, email info@landscapeprotx.com, call (214) 361-7992, or write to us at the address below. We may need to verify your identity, for example by matching the email address or phone number on file, before responding. You may designate an authorized agent to make a request on your behalf; we may ask for proof of that authorization. We will respond within the time required by law.

Residents of other states with privacy laws (for example Texas, Virginia, Colorado, or Connecticut) may have similar rights and can exercise them using the same contact methods.

Children’s Privacy

The Site is intended for adults and businesses. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

Third-Party Links

The Site may link to third-party websites such as social media platforms. We are not responsible for their privacy practices. Please review the privacy policies of any site you visit.

Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated revision date.

Contact Us

Questions about this policy, or requests to exercise your rights, can be sent to info@landscapeprotx.com, by phone at (214) 361-7992, or by mail to Landscape Professionals of Texas, 9822 Jamison Drive, Dallas, TX 75220.